Sunrise Promotions

Great blog about Wilco and how they treat their fans:

http://www.onlinefandom.com/archives/how-to-relate-to-your-fans-online/

The good news is that this has paid off. A follow-up blog shows us the results of treating your online fans well:

http://www.onlinefandom.com/archives/rightly-rewarding-wilco/

Right now, Wilco's album is #4 on the US Charts, #7 in Norway, #9 in Canada and top 40 in Sweden, Germany, Spain, Ireland and the UK. Why? Because they treated their fans with trust, gave them a few freebies, communicated with them and then asked them that in return, they buy the album. And they did.

It seems so simple doesn't it?

Posted by Sunrise Promotions at 10:38 AM | 0 comments    

I just read that Nine Inch Nails' album has only sold a little over 300,000 copies so far? Can anyone verify that? Because if that's the case, that seems like a HUGE indicator that something is completely wrong with the industry.

At least Trent Reznor thinks so...

"It's a very odd time to be a musician on a major label, because there's so much resentment towards the record industry that it's hard to position yourself in a place with the fans where you don't look like a greedy asshole....

"That's also why you don't see any label people here, 'cos I said 'F--- you people. Stay out of my f---ing show. If you wanna come, pay the ticket like anyone else. F--- you guys". They're thieves. I don't blame people for stealing music if this is the kind of s--- that they pull off."

Read the full article below:

Trent Reznor Q&A

Posted by Sunrise Promotions at 10:46 AM | 0 comments    

Discuss....

Reasons Not To Sign With The Major labels

I'm inclined to agree on all points. Major Labels are not what they used to be. And they're still going downhill... fast.

Posted by Sunrise Promotions at 4:43 PM | 0 comments    

Great article about the importance of building up your mailing lists and using them on Bob Baker's Site:

Attract Subscribers, Not Visitors

Posted by Sunrise Promotions at 6:33 PM | 0 comments