I have so much I want to blog about, but I'm holding off until we transfer the blog and website over to Wordpress. I've used Wordpress a lot in the past and the newer versions are even better, so we're finally making the switch.
Be looking for a blog soon, from me, about music in video gaming.
In the meantime, as Mike Myers once said: "Discuss amongst yourselves."
Nearly eight out of 10 consumers are turning away from professional music reviews and looking online for guidance when buying CDs or downloads.
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I was reading a blog today that had quotes from a company that works with establishing relationships with fans and artists. It was a very business-like quote, which sounded like it came from some marketing person. But what really irked me the most about this quote was that it termed fans "assets."
Your fans are not assets. They are real, living, breathing people. They have jobs or they go to school, they live lives that could very well be extremely busy, but they make time for you, the artist. To establish a good relationship with your fans, you have to see them that way. I feel that treating them as an "asset" belittles that relationship.
This is something that Sunrise strives not to do. Sure, I may have minored in marketing in college, but fans are what they are - fans. They are people who take time out of their busy lives to tell others about your music. They don't HAVE to do that... they could be doing a million other things. I think that sometimes some artists tend to forget that. As well as companies who make a living working with fans.
For us, we ARE fans, so we feel that makes us different. And although I don't want to make this a sales pitch to doing business with Sunrise Promotions, I do encourage artists to work with others who understand that fans aren't just statistics.
I'm sure we all can get caught up in the "business" side of things sometimes. But your fans don't want to be involved in your "business," they just want to share you with the rest of the world. Know that and appreciate that every chance you can get.
And in other news, I've been published! At least online. Be sure to check out "The Value of Street Teams" on the Associated Content website:
The Value of Street Teams
Robin
Starbucks foray into the music industry has apparently been called off:
Starbucks (SBUX) Dumping CDs
We thought it might be cool to share with you some of the music that we're currently digging. So here goes:
Eva Castillo - She's been told she sounds like a cross between Joss Stone and Tracey Chapman, but we think we can also hear some India Arie in her music as well. Very soulful stuff. Check her out at http://www.myspace.com/evacastillo.
Ernie Halter - We've been listening to Ernie for awhile, but still can't get enough. If you're into soulful singing and songwriting, you should check him out: http://www.myspace.com/erniehalter or http://www.erniehalter.com.
Amos Lee - This is blues straight out of Philly. With a new album out this month, Amos is definitely worth checking out: http://www.myspace.com/amoslee or http://www.amoslee.com.
Will Dailey - We love acoustic singer/songwriter types and Will Dailey fits the bill. Signed to the new CBS Records, we hope to hear more from him in the future. Find him at http://www.myspace.com/willdailey or http://www.willdailey.com.
Pat McGee Band - Our boy, Josh Kelley, toured with them last year, and we decided we liked them, too! This is pure rock and roll with no additives. Check them out at http://www.myspace.com/patmcgeeband or http://www.patmcgeeband.com. There's more where that came from - we'll share more later! Robin, Frankie and Jayme
