Friday, March 30, 2007

How Not to Promote A Band

There's this band that I absolutely love. I have both of their albums and I listen to them regularly. I've been wanting to see them perform live for a very long time. I discovered about a month and a half ago that they had a date in Atlanta coming up. However, there was never any information posted about the show.

After a few weeks of waiting to see if information would be posted about the show (which is at probably one of the best live venues in the country, the Tabernacle), the date appears on MySpace (it had been on their website for some time) and it says something to the effect that it's a free show sponsored by Blender Magazine and that more information will follow.

I'm impatient. I'll admit it. And being that I have to drive 2-1/2 hours to the venue to get there, I wanted more information. Who wouldn't? So I sent a message to the band's MySpace, as well as leave a comment. I also track down some contact information for Blender Magazine and e-mail them as well. And finally, after hearing nothing from "the people in charge," I sent an e-mail to a DJ at an Atlanta radio station. Who did get back to me, but only to tell me that they'd be giving tickets away on-air for the show that week. But I don't live in Atlanta, I don't listen to Atlanta radio stations. I did listen from time to time that week over the internet, but my timing must suck - I never heard any info. about the show.

The show is now in two days and the band's MySpace still says "Info. to come." And there's no information on their website (which is down more than it's up, I might add). I give up. That's one less band I now need to support.

Did I mention they're signed to Atlantic Records (major label)? Did I mention the band's name was Jet?

If the big guys can't get their proverbial sh** together, they're setting a very poor example for the little guys.

All I can say is that if someone contacted me about any of the bands we work with, or even bands or musicians we know, I'd have that information to them asap.

There's a reason the major labels are griping about losing money, and it's not all due to illegal downloading.

Of course, this WAS a free show and I'm sure neither the label, nor the band, nor Blender Magazine really cared much about it in the first place. Another way to expose people to the band completely and utterly wasted. Why even bother?

1 comments:

People should read this.

November 10, 2008 11:30 AM  

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